Privacy policy

Last updated: November 18, 2025

This Privacy Policy describes how Hunan Kunchi Technology Co., Ltd. trading as Zephyrease Care (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the "Site") or otherwise communicate with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law, particularly GDPR/UK GDPR requirements.

2. How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, depending on how you interact with us. "Personal information" refers to data that identifies, relates to, describes, or can be associated with you.

A. Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact Details: Your name, address, phone number, and email.

  • Order Information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account Information: Your username, password, security questions, and other information used for account security purposes.

  • Customer Support Information: The information you choose to include in communications with us.

B. Information We Collect about Your Usage (Usage Data & Cookies)

We automatically collect certain information about your interaction with the Services ("Usage Data") using technologies like cookies and pixels ("Cookies"). Usage Data may include:

  • Device information, browser information, network connection, your IP address.

  • Information regarding your interaction with the Services (e.g., browsing history, items viewed).

We use Cookies to power and improve our Site, run analytics, and optimize the Services. Most browsers automatically accept Cookies by default, but you can choose to manage or reject them through your browser settings.

C. Information We Obtain from Third Parties

We may obtain information about you from third parties, including:

  • Service Providers: Vendors who support our Site and Services (e.g., [在此处填入您的电商平台名称，例如：Shopify]).

  • Payment Processors: Who collect payment information (e.g., credit card information, billing address) to process your payment.

  • Advertising Partners: Who may collect information through online tracking technologies on our behalf for marketing purposes.

3. Legal Basis for Processing (GDPR Compliance)

Under UK GDPR and EU GDPR, we process your personal information only when we have a valid legal basis. Our legal bases include:

Purpose of Use Examples Legal Basis (GDPR)
Contract Fulfillment Processing payments, fulfilling orders, shipping products, and managing returns. Necessary for the performance of a contract with you.
Marketing and Advertising Sending promotional emails, tailoring advertisements. Your consent (where required by law) or Legitimate Interests (for existing customer relationship).
Security and Fraud Prevention Detecting, investigating, or taking action regarding fraudulent or illegal activity. Necessary for our Legitimate Interests (to protect our business and customers) and Compliance with Legal Obligations.
Service Improvement Communicating with you, providing customer support, and optimizing our Services. Necessary for our Legitimate Interests (to be responsive and improve our offerings).

4. How We Disclose Personal Information

We may disclose your personal information to third parties for contract fulfillment, legitimate interests, and compliance with legal obligations. Such circumstances include:

  • Vendors and Service Providers: For IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

  • Business and Marketing Partners: To provide services and advertise to you.

  • Affiliates: Within our corporate group, in our legitimate interests to run a successful business (Hunan Kunchi Technology Co., Ltd. and its related entities).

  • Legal/Regulatory Compliance: In connection with a business transaction (e.g., merger), or to comply with applicable legal obligations (e.g., responding to subpoenas, law enforcement requests).

5. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us immediately to request its deletion.

6. Security and Retention of Your Information

We maintain reasonable security measures designed to protect the personal information we collect. However, no method of transmission over the Internet is 100% secure.

We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

7. Your Rights (GDPR/UK GDPR)

Depending on your location (especially if you are in the UK or the EU/Germany), you have certain rights regarding your personal data. These rights include:

  • Right to Access/Know: The right to request copies of the personal information we hold about you.

  • Right to Rectification: The right to request that we correct inaccurate personal information.

  • Right to Erasure ('Right to be Forgotten'): The right to request that we delete personal information we maintain about you.

  • Right to Restriction of Processing: The right to ask us to stop or restrict our processing of personal information.

  • Right to Object: The right to object to processing based on legitimate interests (e.g., marketing).

  • Right to Data Portability: The right to receive a copy of your personal data in a portable format and to transmit it to a third party.

  • Right to Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time.

You may exercise any of these rights by contacting us using the details below. We will respond to your request in a timely manner as required under applicable law.

8. International Users and Data Transfer

Hunan Kunchi Technology Co., Ltd. operates globally. Please note that we may transfer, store, and process your personal information outside the country you live in, including to China, where our parent company is located.

If we transfer your personal information out of the European Economic Area (EEA) or the UK, we will rely on recognized transfer mechanisms to ensure your data receives adequate protection, such as:

  • The European Commission's Standard Contractual Clauses (SCCs), or

  • Any equivalent contracts issued by the relevant competent authority of the UK (as relevant), or

  • Transferring the data to a country that has been determined to provide an adequate level of protection.

9. Complaints

If you have complaints about how we process your personal information, please contact us first. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority (e.g., the ICO in the UK, or a relevant Landesdatenschutzbehörde in Germany).

10. Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@zephyreasecare.com.